Thank you for reaching out. Cisca will be in touch shortly — she'll get your ducks in a row.
Helping brands, organisations and communities get their ducks in a row through strategic communication, creative storytelling and campaigns that create real impact.
Where strategy, storytelling and creativity come together to help brands get their ducks in a row and their message heard.
Cisca Badenhorst, FounderDeep media relationships across print, broadcast, and digital — built over decades in South African newsrooms and PR industry. Getting your story told in the right places.
End-to-end communications programmes tailored to your brand's goals. Purposeful, strategic, and measurable.
Monthly content calendars, copy, design coordination, and community management. Turning your channels into a real brand asset.
Press releases, advertorials, on-air copy, newsletters, social media platforms, and brand messaging — written with precision. No filler, no fluff.
Big-picture thinking drawing from a background spanning magazine marketing, radio, and global agency work.
Conceptualising and implementing campaigns for launches, corporate events, and brand activations — including supplier management, coverage, and buzz. Handled with care.
No juniors. No layers. Every brief is handled personally by Cisca — bringing 30+ years of expertise directly to your account, every time.
Decades of genuine media relationships — not a contact list, but real connections built on trust across South Africa's media landscape.
PR measured in coverage, perception, and impact. Clear reporting and strategies that connect directly to your business goals.
We align your messaging, your audience, and your media strategy so everything moves in the same direction. Ducks in a row — literally.
From local SA brands such as Amarula and Klipdrift to international names like Cotton On, G-Star RAW, Bang & Olufsen, and Sunglass Hut — comfortable at any scale, level and generation.
The strategic depth of a large agency with the speed and personal attention only a boutique can deliver. No red tape, just results.
Seasoned, award-winning PR, marketing and communications professional with extensive retail, lifestyle, FMCG and brand experience across both local and global clients. With in-depth media experience spanning top SA publications and broadcast platforms — including Sarie, Rooi Rose, Huisgenoot, You, Drum, KFM, Smile 90.4FM and Radio Tygerberg — Cisca brings a rare combination of strategic thinking and hands-on execution to every brief.
From her early days at Radio KFM — where she helped rebrand the station from Radio Kontrei — to seven-plus years as Account Director at Atmosphere Communications managing portfolios for Cotton On, Bang & Olufsen, Boschendal Wines, Wesgro, and more, her career has been defined by real results for real brands.
In May 2024 she founded Ducks In A Row: a boutique strategic communications consultancy that brings senior-level thinking directly to every client. No juniors. No layers. Just real communications — without the fluff.
Over 30 years across radio, magazines, advertising agencies, and international PR — Cisca has done the work at every level of the industry.
Founded and leads a strategic communications consultancy, serving as retained communications consultant to Radio Tygerberg 104FM and operating as part of the station's management team. Directed communications, PR, media engagement, digital marketing and community campaigns across radio, digital and event platforms.
Led strategy, development, and execution of PR programmes at award-winning Atmosphere Communications for global and South African brands. Team leadership, client liaison, budget management, and earned media.
Managed the station's full marketing strategy, brand management, corporate identity, online strategy, and events. Member of EXCO.
Managed all below-the-line activity on the Clicks account. Cell C sponsorships including Miss SA and the Sharks Rugby team.
Managed promotions across three major magazine titles, including the Huisgenoot Tempo Awards and Liedjieskryf competition.
PR and below-the-line for SA and international food and beverage brands.
PR for retail and consumer brands across the Western Cape.
Nationwide marketing and brand building for one of SA's most iconic women's magazines. Led a full corporate identity change.
Managed South Africa's biggest bridal competition — Bride of the Year — from sponsorship through event coordination.
Wrote press releases and on-air copy, created presenter profiles, and played a key role in rebranding the station from Radio Kontrei to KFM.
No jargon, no hard sell — just a real conversation about your brand and what's possible.
Last updated: May 2025
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Contact
Cisca Badenhorst · cisca.ducksinarow@outlook.com · 083 462 8440 · Cape Town, South Africa